PCHi debuts web-based tool for exhibitors and visitors

By Simon Pitman

- Last updated on GMT

Related tags Cosmetics

The forthcoming PCHi show in Beijing China will feature 'iCatch', a web-based tool designed to help both exhibitors and visitors to get the most out of the ingredients show.

iCatch has been designed to allow exhibitors to platform both their presence at the show and products before the event takes place, helping to provide valuable awareness before the show doors open at Shenzen Convention and Exhibition Centre, February 22 – 24 2011.

Meanwhile, the tool also aims to help visitors orientate themselves by referencing the clearly marked show plans, while also allowing them to make on-site meetings through the system’s interactive platform.

Log on to the show website

Both exhibitors and visitors can log on to the show’s website, at www.pchi-china.com​, before selecting either of the clearly marked ‘exhibitor’ ‘products’ ‘show planner’ or facility overview’ iCatch segments.

For visitors all the information about the show and the exhibitors can be accessed freely.

For exhibitors wanting to make full use of the system’s functionality there is a registration process that involves a fee, following which the individual company representative can use the system to show information such as the company profile, images, new product information and press releases relevant to the company’s show campaign.

First Reed show to use the system

“PCHi 2011 will be the first Reed Sinopharm to offer the extended marketing capability of allowing exhibitors to connect with visitors, months before the show,”​ said PCHi project manager Jason Li.

“iCatch’s interactive platform enhances communications between exhibitors and visitors, making it an impactful and effective solution for exhibiting companies to better market their presence at PCHi.”

According to the show organisers, the PCHi 2011 show has already sold more than 90 per cent of available exhibitor space, meaning that more than 200 exhibitors are already confirmed.

Show forecast to be big, but economic growth slows

This year’s show, which took place in Guangzhou, southern China back in March, was heralded as the biggest ever, thanks mainly to incredible growth in the cosmetics and personal care market in China.

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