HCT Packaging designs for L’Occitane
HCT Packaging has created the eco-friendly cardboard packaging for L’Occitane’s limited edition Peony inspired make-up range.
According to HCT, the marketing brief from the French beauty brand presented several challenges.
In addition to a textured and laminated paper to give the cardboard a personalized touch, L’Occitane created an original decoration inspired from a specific Peony flower for each product,said Jiaying Shen, project manager HCT France.
The make-up range comprises 17 products including eye, cheek and face colours as well as a bronzer, lip colours and gloss.