Global Art of Perfumes summit aims to ‘de-trivialise’ perfume

By Katie Nichol

- Last updated on GMT

Related tags Perfume

The Global Art of Perfumes summit uniting fragrance manufacturers, distributors and retailers aims to ‘de-trivialise perfume and give it back its myth and glamour’.

The show is taking place in Dusseldorf, Germany, between 26-28 March 2010, and is expected to attract around 100 exhibitors and 1,000 industry visitors,

The orgnaisers are especially hoping to attract participants from the US, citing the fact that the European market is an attractive business opportunity for American investors.

“We want to help participating companies find the right partners for European distribution, especially within Germany, and also to offer connections in Eastern Europe,”​ said one of the organisers Bernd Kruschka.

Presentations highlight trends within the industry

Exhibitors at the fragrance fair include some of the biggest classic brands within the fragrance industry such as Chanel, Balenciaga and Guerlain, who will be present alongside niche brands.

The perfume congress will also feature a number of workshops and presentations on hot industry topics, and a highlight of the event will be a keynote presentation on future trends within the fragrance industry from leading trend analyst Li Edelkoort, according to the organisers.

Also discussing new insights in the fragrance arena will be Harald Stolzenberg, La Prairie International President (off duty), and Ulrich Lang, a perfume designer from New York, amongst others.

Workshops hosted by Guerlain and Symrise

In addition to workshops held by Guerlain, flavours and fragrances company Symrise is hosting a workshop focusing on green trends within the industry.

The workshop will deal with green chemistry, an important trend which has arisen due to the focus on sustainability and producing environmentally responsible fragrances.

Symrise perfumer Marc Von Ende will discuss the creation of new aroma chemicals through the identification of renewable natural materials which can be refined by chemical synthesis, in order to provide sustainable substitutes for widely used substances that endanger plants and animals.

For more information about the event, which is run in partnership with Beauty International, please visit the Global Art of Perfumes website​.

Related topics Market Trends

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