Perfume

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

The L’Occitane Group is set to acquire the Florence-based home scent brand (Image: Dr. Vranjes Firenze Instagram)

L’Occitane Group acquires Dr. Vranjes Firenze

By Kirsty Doolan

The group has bought luxury Italian home fragrance brand Dr. Vranjes Firenze, as part of its “strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands”.

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

© frantic00 / Getty Images

Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

Feeney said the ethical fine fragrance brand has cross-generational appeal

Floral Street launches into Marks & Spencer

By Kirsty Doolan

Independent and sustainable fine fragrance brand Floral Street has launched into the UK retailer today. CosmeticsDesign-Europe spoke to founder Michelle Feeney about the move.

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.