Coffeeberry is the fruit of the coffee plant and its flesh is said to contain highly powerful antioxidant properties containing free radicals that have proved effective in treating signs of skin aging, the company claims. What is particularly significant about the launch of this anti-aging skin care line is that it taps into two of the biggest trends in the cosmetics industry at the current time - the move towards natural cosmetics combined with consumer interest in anti-aging treatments. According to the company, its CoffeeBerry ingredient not only has the advantage of being naturally-derived, it is also one of the most powerful antioxidants known to man, a property that makes it highly effective in the treatment of fine line, sunspots and other photoaging-induced symptoms. The launch, which was made this week, is being extended nationwide as a professional skin care line, which means it will be available in aesthetic physicians and dermatological practices throughout the US. "Revaleskin can improve the skin's appearance so quickly because its primary ingredient, CoffeeBerry, is abundant in four powerful polyphenol antioxidants which help prevent and reduce superficial damage from sun exposure and free radicals," said Jim Hartman, senior vice president, US sales and marketing, Stiefel Laboratories. "It's having four polyphenols -- chlorogenic acid, condensed proanthocyanidins, quinic acid and ferulic acid -- that makes the CoffeeBerry even more potent than such robust antioxidants as green tea, pomegranates, blueberries, vitamin C and vitamin E," he added. The company says the new line comprises a three-step system: a day cream containing an SPF 15 to prevent damage, a nigh cream and a facial cleanser, which will retail at a premium rate of between $40 and $110 for each item. Evidence of the line's efficacy is provided by two studies, one carried out by David McDaniel at the Institute of Anti-Aging Research in Virginia, the other carried out by Zoe Draelos from the Dermatology Consulting Service, based in North Carolina, which entailed a 12-week study using 50 female volunteers aged 30 to 50. Both of the studies concentrated on determining the efficacy of the CoffeeBerry ingredient, which showed that the regime could help improve the appearance of fine lines and wrinkles, without allergic reactions. "During our study, we began to see improvement in skin texture after three weeks of application," said Draelos. "After 12 weeks of use, there was a statistically significant improvement in overall skin appearance as characterized by better skin tone and increased skin brightness. "Skin care should be considered part of daily health maintenance much like exercise, teeth brushing, and taking vitamins," Draelos continued. "Skin is the largest body organ and represents what we present first to the world; it should be treated with the utmost care. Men and women need to do everything they can to protect and maintain skin health."