Netherlands-based Airspray International's Waterguard dispenser technology is to be used in a new foaming bodywash by US personal care product supplier Bath & Body Works, which operates more than 1,600 stores worldwide, with net sales of $1.75 billion.
Airspray said the application was a perfect fit with its instant-foamer technology, which is said to offer a creamy and rich product, without use of chemical propellants.
The water resistant WRF3 used in the new Pure Simplicity Bath & Body Works foaming bodywash is part of the new WaterGuard line of one-touch foamers recently unveiled by Airspray. It is fitted with a 250 ml PET clear cylinder and complements the company's clean, elegant packaging look and brand identity.
According to Airspray, the first four models in the new WaterGuard lineup - the WRF3, WRT4, WRD4 and WRM3 - offer consumer product manufacturers attractive new instant-foam dispenser options, with a variety of outputs and sizes, for a wide range of bath and shower personal care product applications.
The new foamers have been designed to offer safe, one-hand operation, allowing a precise mixture of liquid and air with a single press of the smooth-action button, and to appeal to both kids and adults alike.
The retailer's introduction of the new bodywash subcategory follows the successful national 16-SKU launch of foaming handsoaps for adults and children.