Airspray and P&G strike a deal

Related tags Procter & gamble

Airspray has signed a packaging agreement with Procter & Gamble
to produce F2 instant-foam dispensers for P&G's latest Pantene
Pro-V product launch. European-based Airspray already supplies
dispensers to Wella, L'Oréal and Johnson & Johnson.

"The new foam dispensers have been computer engineered to allow a precise mixture of liquid and air to enter a single-action pump. Even shaking the product before use does not affect the quality of the foam,"​ said an Airspray spokesperson.

Airspray F2 instant-foam dispensers are to be used in the packaging of P&G's new leave-in lightweight conditioning foam.

The launch is significant for Airspray as the F2 introduction is hoped to open the door for additional product applications and opportunities throughout the P&G family.

"Airspray's family has over 21 versions of finger pump dispensers allowing company customers to select from an appealing range of dispenser options, custom colors and container shapes,"​ said an Airspray spokesperson.

The number of Airspray customers increased to 525 during 2003 up from 430 in 2002 with North America remaining the company's most important market with 60 per cent of sales.

Airspray​ reported an 11.4 per cent rise in 2003 sales to $36 million. It also maintained its profitability margin of 27 per cent for the same period.

In 2004, Airspray plans to invest another €3 million in developing new products and further expanding production capacity.

The Pantene Pro-V Treatment retail launch is to take place nationwide in the United States later this year.

Related topics Packaging & Design

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