Marketing

Beauty boxes transform beauty marketing and e-commerce

Beauty boxes transform beauty marketing and e-commerce

By Andrew MCDOUGALL

Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.

Report finds more French women go online to buy cosmetics

Report finds more French women go online to buy cosmetics

By Michelle Yeomans

According to a study by market researcher Come & Stay, 67 per cent of French women buy their cosmetics online, confirming that consumers are developing an increasing confidence towards shopping online.

Demand for cosmetic wipes continues to outpace market growth

Demand for cosmetic wipes continues to outpace market growth

By Simon Pitman

Cosmetics and personal care wipes continue to see big demand in the US and a continued improvement in the economy is set to see projected growth in the category outpace overall growth in the cosmetics market in the next few years.

Technology focus for first time at Sustainable Cosmetics Summit

Technology focus for first time at Sustainable Cosmetics Summit

By Andrew MCDOUGALL

New technologies will be a key theme of the Sustainable Cosmetics Summit this year, concentrating on controversy surrounding nanotechnology, biomimicry, novel extraction techniques and developments in stem cell technology.

Retail chains driving cosmetics distribution in Poland

Retail chains driving cosmetics distribution in Poland

By Andrew MCDOUGALL

Cosmetics stores are the largest distribution channel for cosmetics in Poland, thanks to the rise in retail chains, which have doubled the value of cosmetics sales, at the same time increasing share in the entire market from 20.9 per cent in 2007, to...

The rise of the male.....grooming sector

The rise of the male.....grooming sector

By Michelle Yeomans

Although many segments of the cosmetics industry are levelling off, the area of men’s grooming is actually reporting strong sales growth. In light of this Cosmetics Design takes a look at what’s driving the segment so far in 2012...

Mobile app developments so far in 2012....

Mobile app developments so far in 2012....

By Michelle Yeomans

With Mintel forecasting a rise in products which increase the interactivity between the virtual and real world like QR codes and mobile apps, Cosmetics Design takes a look at some of the unique ways brands are connecting to the consumer.

St Ives acquires Incite Marketing

St Ives acquires Incite Marketing

Skincare provider, St Ives has announced the acquisition of Incite Marketing Planning, a market research consultancy to support Incite’s plans to grow further in specialised sectors such as healthcare and financial services and to expand into new markets...

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