Marketing

Tough times for Unilever

Tough times for Unilever

Anglo-Dutch consumer goods group Unilever faced tough competition
for its personal care products in the first half, operating mainly
in weak markets with declining prices. Cutting costs helped improve
operating profits at the division,...

Chic French launches

Chic French launches

France is witnessing two upmarket product line launches for its
cosmetics market this month, the first being a range of make-ups
for T. LeClerc's Look Illusion brand, the second being two new sun
products to add to Laboratoire...

Active research from Kline

Active research from Kline

US-based market research firm Kline & Company is to undertake a
study to investigate trends and opportunities among manufacturers
and marketers of specialty active ingredients for the cosmetic and
toiletries industries.

Avon continues mark creation

Avon continues mark creation

Avon Products, a direct seller of beauty and related products, has
announced it is to retain Creative Artists Agency (CAA) to provide
entertainment-based marketing strategies for the launch of its new
beauty business 'mark'.