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Urban Decay made up with new augmented reality technology

Urban Decay made up with new augmented reality technology

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

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News in brief

Despite European data showing a 0.8% sales drop, the Russian perfumery and cosmetics industry is still proving to be prosperous with a growth rate reaching 11% in 2013.

Latest research from analysts at Euromonitor International suggests German consumers are heavily swayed by the health and well being trend when it comes to choosing personal care products.

Specialty ingredients supplier Ashland has voiced its support and approval of the Sunscreen Innovation Act, H.R. 4250 as it looks to develop its new products.

Beauty claims are permissible under the EU nutrition and health claim regulation (NHCR) a European Commission committee has said in what an analyst says is a “first blessing” the EC may have taken from Italy’s stance on the matter.

Global Industry News

Cosme Tokyo and Cosme Tech 2014 open up for registration from

This year’s Cosme Tokyo and Cosme Tech events have opened up for registration, billed as the biggest cosmetics industry event in Japan.

Organic sales on the up as is Asia’s purchasing power from

The growing trend of organic cosmetics is being tipped to continue as consumer awareness increases, as does demand.

Australia Dept of Health moves to ban DBP in cosmetics from

DBP, used as a perfume solvent, skin emollient or plasticiser in nail polish could be banned as soon as October 1st in Australia, due to its’ classification as a reproductive toxicant.

New York state targets the clean-up 1,4-dioxane pollution from USA

State wastewater treatment authorities in New York say they are implementing new technology that targets the long-term treatment of 1,4-dioxane pollution.


Beiersdorf Research: Consumer demand dictates skin science
Exclusive interview

Beiersdorf Research: Consumer demand dictates skin science

In an exclusive interview with, Horst Wenck, corporate vice president of R&D at Beiersdorf, says that...

L'Oreal France chief details positive Cosmetics Europe outlook
Exclusive interview

Talks with the top: Loïc Armand details his positive cosmetics outlook

As Cosmetics Europe announced that President of L’Oréal France, Loïc Armand, will take the reins as its...

TTIP US - EU trade talks look positive
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EU-US trade talks look positive, and cosmetics is on the agenda

The European Commission will host a sixth round of EU-US trade talks next month on a new...

Bulldog: Performance not affected by phasing out microbeads
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“Eliminating microbeads does not compromise cosmetics quality”

Bulldog Skincare founder Simon Duffy says that removing plastic microbeads from cosmetics products and soaps will not...

Cosmetics Europe champions positive exports outlook
Dispatches from Cosmetics Europe

Cosmetics Europe predicts bright future for industry with exports key

The personal care trade association held its General Assembly in Brussels this week and announced that exports...

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