Following a study where Russian and French consumers were found to favour 'glowing' benefits from base care products, DSM has launched a new marketing concept around naturally glowing skin.
The facial mask trend appears to have made the jump from the Asia Pacific region and is now showing the first signs of really taking off in Europe, according to market research group NPD.
Packaging firm Lindal has turned its attention to developing aerosol solutions for high viscosity products in order to stay ahead in the global shaving cream market, and has already caught the eye of Unilever.
The Sustainable Cosmetics Summit conference will open its doors in Sao Paulo this Thursday, making it the third edition of the event for the Latin America region.
According to market researcher Mintel, while prestige colour cosmetics are recording the biggest growth in the UK, mass-market products still dominate categories such as nail polish and increasingly challenge their more luxurious counterparts.
Hindustan Unilever has confirmed its intent to expand the company’s direct distribution efforts in India, launching another novel marketing initiative which targets the individual personal care consumer.
New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space.
After months of disagreements over the terms of a trading contract, L’Oreal and Channel 4 have now confirmed that the beauty brand’s TV adverts will be shown on the UK channel again after a several month hiatus.
A recent survey conducted by Paris-headquarted beauty giant L’Oreal has highlighted consumer demand is not currently being met in the area of products for pore size control.
Beauty multinational L’Oreal has revealed it is placing a strong focus on digital marketing in order to reach its goal of doubling its consumer base in the next six years.
Although few consumers have invested in at-home beauty devices, those that have bought them are overwhelmingly pleased with the outcome, research from Kline Group shows.
The natural beauty trend is continuing and as consumers seek out these cosmetics products around the world, the segment is still posting positive progression.
China has been highlighted as the most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues, according to market researcher Kline.
As consumers’ beauty behaviour changes, a growing trend of scientific and medical skin care is sweeping the market as people increasingly look towards treating certain skin conditions, and place their trust in clinically-proven products.
This month we are focusing on the anti-ageing skin care market in Asia, where our expert, Florence Bernardin says global brands must take heed in approaching consumers that view getting older very differently from the West.
In this latest video interview with Dow Europe, Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager, explains how the company's latest ingredient launches have been developed around the concept of providing, multi-functionality...
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.
Both the personal care sector and the consumer are set to gain from a new trend of aerosol compression, giving it the potential to become a particularly lucrative new trend.
Despite the benefits brands positioning themselves as natural and organic can bring, they are likely to remain a small percentage of the market due to safety and efficacy issues, according to an analyst from the market research firm.
The European personal care event, in-cosmetics, returns to Germany next year promising to celebrate the year of collaboration between Germany and Brazil with a special country focus on South America’s dynamic market.
Participants in the Haircare Ingredients 2013 online event are reminded that they have no time to lose as registration for the events closes at 9am CET, on the actual day of the event, September 18th.
A beauty conference will be taking place in London next month that will focus on the current big beauty trends and how to successfully incorporate them into a business strategy.
As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them to stand out amongst the noise.
According to a new study in the Journal of Consumer Research, consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand.
The date for HairCareIngredients 2013 is set for September 18th, and the second annual event in the series should be the biggest and most comprehensive to date.
UK consumers have been cutting back on many areas of their cosmetic and personal care spend in recent years, but new research from Mintel underlines that there is to be no economising when it comes to the face.
New research underlines that skin care and sun care consumers are more likely to be engaged by online and mobile activities as well as being more influenced by internet ads.
Product innovation and demand for organic ingredients is helping to boost sales of make-up products in the US, and it is set for steady growth in the next few years.
Next month’s Cosme Tech 2013 event will include bi-lingual key note conference presentations that will focus on the challenges of regulating and marketing products in the Japanese market.
In this video interview Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager at Dow Chemical, spoke about the continued evolution of the EcoSense portfolio and the reasons behind the development of the latest product launches.
Ingredients supplier Croda has developed its range of Solaveil Sensation products with a focus on the sensory benefits, thanks to new in-house testing, and presented these findings at the in-cosmetics show in Paris.
Fine chemicals provider Biosil Technologies is targeting expansion into the North American market after securing a distribution deal that will see its portfolio of active ingredients expanded into the Canada market.
After growing by over 30 per cent a year between 2002 and 2007 and expanding at a slower rate since the financial crisis, the French natural & organic cosmetics market is the now the second largest in Europe after Germany according to a recent report...
A new study carried out by MeadWestvaco shows that beauty packaging is frequently singled out as being one of the specific areas where consumers are frequently dissatisfied.
The men’s grooming market has traditionally moved at a slower pace due to perception and demand, but as the segment begins to boom, engaging and understanding the consumer is as important as ever.
In many ways market entry into the natural and organic cosmetics category is easier these days but success will not come without integrity, according to a Euromonitor analyst.
Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.
The sale of Rexam Personal Care to Albéa owner Sun Capital Partners has been approved by the Chinese authorities for $459 million (€347m), allowing the French packaging company to expand its market share in cosmetics.
According to a study by market researcher Come & Stay, 67 per cent of French women buy their cosmetics online, confirming that consumers are developing an increasing confidence towards shopping online.
Cosmetics and personal care wipes continue to see big demand in the US and a continued improvement in the economy is set to see projected growth in the category outpace overall growth in the cosmetics market in the next few years.
The organisers of in-cosmetics have announced the launch of the show’s first-ever App to allow visitors to navigate and source the latest exhibition information.
