Post-pandemic hair: Ageing, damage and scalp health key consumer concerns 05-Apr-2023 By Kacey Culliney Global consumer trends in hair care have morphed post-pandemic, with products offering efficacy, multifunctionality and skin health benefits gaining important traction, according to Euromonitor International.
![Consumer needs and focuses in hair care have evolved post-COVID, with a broader focus on self-care and wellness but also 'less is more' essential products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/05/hair-care-trends-2023-post-pandemic-focused-on-ageing-damage-and-scalp-care-says-euromonitor-international/16310200-1-eng-GB/Hair-care-trends-2023-post-pandemic-focused-on-ageing-damage-and-scalp-care-says-Euromonitor-International.jpg)
