Concerns over climate change and pollution are pushing cosmetics producers to become more eco-friendly, and indie brands are well positioned to pivot towards biodegradable ingredients and packaging, says the co-founder of Indie Beauty Expo.
As COVID and climate crisis-shaken consumers demand more from beauty, experts believe there remain hurdles in packaging, brand communication and supply chain logistics before industry reaches the zero-waste dream.
Plums and prunes discarded by the agri-food sector can be used to develop zero-waste emollient oils for skin care and hair care, tapping into widespread demand for sustainable, plant-based innovation, says UK supplier Kerfoot Group.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.