The French Federation for Beauty Companies (FEBEA) is pushing its ‘eco-friendly’ bathroom campaign this month, designed to encourage better water use, energy consumption and recyclability of beauty products.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
International beauty major L’Oréal has made a minority investment in Swiss environmental tech startup Gjosa – a move set to advance its ongoing partnership and development of a smart, sustainable hair care system for salons and the home.
![Interestingly, survey findings show consumers aged 35 and under struggle most to make eco-friendly changes to bathroom habits [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/19/french-federation-for-beauty-companies-febea-2bonnesraisons-campaign-targets-eco-friendly-bathroom-changes/16097660-1-eng-GB/French-Federation-for-Beauty-Companies-FEBEA-2BonnesRaisons-campaign-targets-eco-friendly-bathroom-changes.jpg)
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/14/garnier-launches-no-rinse-conditioner-and-one-green-step-consumer-campaign/13156777-1-eng-GB/Garnier-launches-no-rinse-conditioner-and-One-Green-Step-consumer-campaign.jpg)
