With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...
Beauty businesses must focus on pushing creativity and building communities on Instagram to spur engagement and drive growth, according to executives of the platform.
From hybrid cosmetics to menopause beauty to upcycled ingredients, CosmeticsDesign’s global editors take you through the top 15 global trends to watch for 2022.
In the second episode of our Clean & Ethical Beauty Video Series, we speak to two beauty trailblazers to find out what are the opportunities and challenges they have experienced in the beauty and personal care market. Scroll down to watch Episode...
Cosmetic products have traditionally relied heavily on water, but as worries of freshwater supplies continue to mount, the cosmetics industry must challenge itself to innovate with less of it – or without it completely.
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