Trends

Mintel's analysts revealed the beauty trends they are watching right now

What’s hot and what’s not in beauty right now?

By Kirsty Doolan

We caught up with two Mintel beauty and personal care analysts to discover what trends they are monitoring right now. Watch the video or read the summary below to find out what they had to say…

Founder of Trend Sourcing agency Pascale Brousse and formulations expert and co-founder of Horée Cosmetiques Laurence Caisey shared insights on what caught their eye at this year’s show and why they thought this was important…

A trend-hunter’s take on future beauty trends

By Kirsty Doolan

What were some of the key themes driving innovation at In-Cosmetics Global in 2024? We asked two seasoned trends experts to find out what captured their attention at the show…

According to Watson, speaking for longer than necessary can detract from your authority and expertise (Image: Getty)

Expert tips to excel in video content

By Kirsty Doolan

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

The Future Laboratory's forecast said that AI can

The Future Laboratory highlights trends for society in 2024

By Kirsty Doolan

Market intelligence and trends forecasting company the Future Laboratory has advised on the topics that are set to impact the social landscape for the year ahead, and therefore impact consumers' expectations from brands, with a special focus on using...

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

Trade Show Trends © EduLeite Getty Images

Three takeaways from NYSCC Suppliers’ Day from CosmeticsDesign

By Cassandra Stern

During this year’s show, we saw ingredient traceability go digital, experienced multiple examples of multifunctional ingredients and finished CPGs, and the reformulation or relaunch of existing hero ingredients by manufacturers and suppliers to the cosmetics...

The Makeup Show NYC 2023 © Guido Mieth Getty Images

Three Takeaways from The Makeup Show NYC 2023

By Cassandra Stern

Dominant cosmetics trends at this year’s show included minimalist makeup products, diversity and inclusivity in makeup options, and more subtle false lashes.

Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

Exclusive In-Depth Insights

How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...

Skin Microbiome 2021 Cosmetics Design trends webinar with Beiersdorf, Labskin, Sequential Skin and Hint Futurology

The skin microbiome brainstorm: Tech, claims and trend-driven NPD

By Kacey Culliney

Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?

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