The number of poly-origin citizens continues to rise worldwide, and beauty has a duty to shift discourse and improve product development to cater to subsequent evolving needs, say experts.
Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.
Textured hair care specialist Mielle Organics has expanded into the UK and will build out European presence through a partnership with major online retailer Lookfantastic from September.
![The beauty industry needs to understand the evolving needs of poly-origin consumers worldwide, starting at research level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/multi-roots-beauty-in-2023-needs-science-and-research-backing-says-l-oreal-and-beautystreams/16273894-1-eng-GB/Multi-roots-beauty-in-2023-needs-science-and-research-backing-says-L-Oreal-and-Beautystreams.jpg)
