The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
The University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
A team of scientists has developed an electronic ‘tongue’ device that can assess and classify perfume aroma components, presenting a practical, cost-effective and green alternative for industry analysis.
![The team are aiming to quantify emotional responses to fragrances, ultimately empowering formulators to predict impact and design to influence [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/05/university-of-lisbon-brain-activity-fragrance-research-aims-to-map-and-quantify-emotional-responses/15995009-1-eng-GB/University-of-Lisbon-brain-activity-fragrance-research-aims-to-map-and-quantify-emotional-responses.jpg)
