Shopper Habits

Beauty 4.0 Podcast by CosmeticsDesign-Europe speaks to Outform on beauty retail, AR, e-commerce and more

Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe

Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience

By Kacey Culliney

The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.

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