The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
The ongoing coronavirus pandemic has created a seismic shift in living and shopping habits worldwide and beauty has borne a significant brunt of this shopper shake-up, says a retail expert.
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/15/watch-beauty-trends-2022-global-cosmetic-insights-from-cosmeticsdesign/13094848-1-eng-GB/WATCH-Beauty-trends-2022-Global-cosmetic-insights-from-CosmeticsDesign.jpg)
![From April 1, 2022, certain beauty and personal care businesses will need to declare and pay taxes on plastic packaging manufactured or imported into the UK [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/regulation-safety/uk-plastic-packaging-tax-beauty-personal-care-impact-on-cost-innovation-and-collaboration/13339525-1-eng-GB/UK-Plastic-Packaging-Tax-beauty-personal-care-impact-on-cost-innovation-and-collaboration.jpg)
![Estée Lauder, LVMH and Sephora are among a number of beauty companies cutting ties with Russia amidst the ongoing Ukraine conflict [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/22/russia-ukraine-war-impact-on-beauty-industry-with-brand-ceasing-operations-online-and-in-store/15259414-1-eng-GB/Russia-Ukraine-war-impact-on-beauty-industry-with-brand-ceasing-operations-online-and-in-store.jpg)
![CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2022 - think skin, menopause and innovative retail [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/21/beauty-trends-2022-emea-region-include-skin-health-menopause-and-refills-says-cosmeticsdesign-europe/13112961-1-eng-GB/Beauty-trends-2022-EMEA-region-include-skin-health-menopause-and-refills-says-CosmeticsDesign-Europe.jpg)
![According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/23/colgate-palmolive-launches-5-year-oral-health-commitment-with-know-your-oq-website-to-tackle-oral-diseases/15266329-1-eng-GB/Colgate-Palmolive-launches-5-year-oral-health-commitment-with-Know-Your-OQ-website-to-tackle-oral-diseases.jpg)
![Downstream users of chemicals, including beauty and personal care manufacturers, will start to face challenges if the chemical toolbox shrinks and a zero-tolerance approach is taken on non-compliance [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/european-green-deal-chemicals-strategy-for-sustainability-beauty-and-cosmetics-impact-significant/13097923-1-eng-GB/European-Green-Deal-Chemicals-Strategy-for-Sustainability-beauty-and-cosmetics-impact-significant.jpg)
![Collaboration and partnerships will be needed throughout the entire supply chain for beauty to truly transform into circular business models moving forward [Image: Albéa Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/14/circular-beauty-must-be-priority-for-entire-supply-chain-says-albea-group-ceo/13314379-1-eng-GB/Circular-beauty-must-be-priority-for-entire-supply-chain-says-Albea-Group-CEO.jpg)
![Despite ongoing difficulties associated with COVID-19 and Brexit, the certified UK organic beauty and wellness market has continued to grow [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/10/uk-organic-beauty-and-wellness-surges-15-in-2021-with-2022-growth-predicted-says-soil-association/13309948-1-eng-GB/UK-organic-beauty-and-wellness-surges-15-in-2021-with-2022-growth-predicted-says-Soil-Association.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
![Citrus fruit waste, which represents practically half of the fresh fruit mass, can be incorporated into a range of cosmetic applications, including skin care, body lotions and sprays [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/16/citrus-fruit-waste-upcycled-for-cosmetics-active-skin-care-holds-potential-finds-review/13327345-1-eng-GB/Citrus-fruit-waste-upcycled-for-cosmetics-active-skin-care-holds-potential-finds-review.jpg)
![Industry and consumers have a plethora of certifications and standards that can be used for natural and organic cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/natural-and-organic-cosmetic-certifications-and-standards-for-eu-beauty-industry/15313432-5-eng-GB/Natural-and-organic-cosmetic-certifications-and-standards-for-EU-beauty-industry.jpg)