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Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...

Beauty and personal care products that appeal to one or more of the senses are a guaranteed way to differentiate a brand or product

Seeing sense: innovating in sensory beauty

By Kirsty Doolan

The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?