Scents

Through the acquisition, Givaudan takes on Myrissi's E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images)

Storytelling scents: Givaudan to acquire AI sensory specialist Myrissi

By Kacey Culliney

Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...

E-tongue technology is widely used for flavour analysis in food science but remains very uncommon in perfumes, despite plenty of promise (Getty Images)

Special Edition: Fragrance Trends

A 'powerful' tool: Scientists develop e-tongue for perfume analysis

By Kacey Culliney

A team of scientists has developed an electronic ‘tongue’ device that can assess and classify perfume aroma components, presenting a practical, cost-effective and green alternative for industry analysis.

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