Refill Revolution

Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE

Kao: ‘Maximising and minimising’ key to zero-waste circular beauty future

By Kacey Culliney

Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.

International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

L’Oréal exec: The future of beauty packaging is ‘eco-desirability’

By Kacey Culliney

The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2022 - think skin, menopause and innovative retail [Getty Images]

A year of innovation? Top 5 EMEA beauty trends to watch in 2022

By Kacey Culliney

Increased focus on self-care and wellbeing, a desire to find back joy and push forward with the green agenda are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends...

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