The anti-dandruff hair care category has long focused on antibacterial formulations, but microbiome-friendly blends that promote scalp bacteria balance may be as effective, says the founder of French indie brand Gallinée.
The pandemic’s relentless push to digital retail and even mask wearing have helped online probiotic cosmetic products more than double in two years across 25 countries tracked by Lumina Intelligence.
Colgate-Palmolive’s Sanex brand has developed a shower gel, bath foam and deodorant range using pre and postbiotics to support the skin’s microbiome, launched following five years of R&D efforts and input from external dermatology and science experts.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.