Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Swedish digital startup Skinfo has developed an online tool to simplify the display of beauty ingredients online, driving transparency and helping to build consumer trust, its founder says.
UK clothing majors Next and Boohoo have made a wise decision edging into online beauty with own-brand ranges given tightening consumer budgets and the unstoppable e-commerce boom, says GlobalData.
Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.
Personal care major Beiersdorf will acquire a stake in German-based skin diagnosis startup dermanostic as part of its wider digitalisation strategy, particularly for its derma brand Eucerin.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Retail major Walgreens Boots Alliance has unveiled a series of UK high street investments in recent months, but focus and investment must now be directed towards e-commerce if the retailer wants to remain competitive, says an expert.
DTC brands as well as online shopping in general have benefited from lifestyle changes brought on by the pandemic. And now it’s also clear that cross-border ecomm is doing better in categories including skin care, fragrance, and color cosmetics, according...
Beauty players across Europe, Middle East and Africa (EMEA) should look to China for post-pandemic learnings given the rapid rebound seen in the territory, says Euromonitor International.
The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.