Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, we've rounded up 6 brands that have been innovating in niche beauty categories...
LUXASIA-owned retailer escentials is on course for rapid expansion spree across Asia as consumers from Vietnam to India tap into the niche beauty trend.
South Korean retail group Shinsegae International has secured exclusive distribution contracts for luxury fragrance brands Heeley and Culti Milano as it seeks to strengthen its position in the rapidly growing category.
The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.
![escentials is on course for rapid expansion spree across Asia as consumers from Vietnam to India. [escentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/29/escentials-gears-up-to-meet-soaring-demand-for-luxury-niche-beauty-across-asia/16770116-3-eng-GB/escentials-gears-up-to-meet-soaring-demand-for-luxury-niche-beauty-across-Asia.jpg)
![Shinsegae secures exclusive distribution contracts for luxury fragrance brands Heeley and Culti Milano. [Heeley Paris]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shinsegae-inks-exclusive-distribution-deal-with-two-more-luxury-fragrance-brands/16483079-1-eng-GB/Shinsegae-inks-exclusive-distribution-deal-with-two-more-luxury-fragrance-brands.jpg)
![Why we can expect more niche fine fragrance brands from Asia vying for the international spotlight. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/06/asian-niche-perfumes-why-the-next-wave-of-niche-fine-fragrance-brands-will-come-from-asia/12334984-1-eng-GB/Asian-niche-perfumes-Why-the-next-wave-of-niche-fine-fragrance-brands-will-come-from-Asia.jpg)
