Aussie skin care brand Plendi adopts a single-product strategy to navigate the challenges of cosmetics start-ups in the local market, including competition with big players and cost concerns.
Natural deep eutectic solvents (NADES) or ‘future solvents’ from plants and microalgae could offer multifunctional promise for cosmetics because of their biocompatible nature, according to a research team from the University of Tours in France.
Cosmetic formulators must start thinking more holistically about the wider potential of multifunctional ingredients that can offer product protection and more, says Symrise.
Special Edition: PROTECTIVE BEAUTY – SUNCARE, ENVIRONMENT AND STRESS
Brands should consider ingredients that have both beautifying and protective properties as consumers seek out multifunctional beauty and personal care products, say market analysts.