Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.
The metaverse will provide an advanced means to engage and educate consumers, offer diagnosis and virtual interventions, and build data to drive stronger research in the cosmetic dermatology field, say researchers.
There have been huge waves of innovation, collaboration and change in the beauty category this past year. Here, CosmeticsDesign-Europe takes a look back at our most-read stories in 2022.
There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2022 shows interest in L’Oréal’s thinking on the potential for live bacteria when targeting the skin microbiome, consumer perceptions around skin glow, big brands brainstorming the future...
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
A round-up of CosmeticsDesign-Europe’s most-read news from May 2022 shows interest in big beauty’s take on the future of the metaverse, predictions on the future of beauty and fragrances, and brand action on green cosmetic analysis.
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...
Products, categories and concepts that instil a sense of positivity and joy will hold a critical place in the future of beauty as consumers crave deeper, more meaningful engagement with the category, says Beautystreams.
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
LG Household & Healthcare is the latest beauty company to dabble in the NFT craze, but one expert is questioning the future of beauty NFTs when considering the grand scheme of the metaverse.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
![Investments in temporary tattoo printing technology by beauty bigwigs hint on the future of beauty. [LG H&H / Imprintu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-beauty-giants-are-investing-in-temporary-tattoo-technology/16246165-1-eng-GB/Why-beauty-giants-are-investing-in-temporary-tattoo-technology.jpg)
![From staff training to digital diagnosis and data-based research, scientists in all related disciplines should collaborate to make the most of what the metaverse can offer the cosmetic dermatology world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/15/metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research/16171697-2-eng-GB/Metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![Beauty brands big and small are being urged to experiment with Web3 concepts such as NFTs and the Metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/20/beauty-in-the-metaverse-web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future/15864221-1-eng-GB/Beauty-in-the-Metaverse-Web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/virtual-influencers-super-exciting-space-says-wgsn-with-beauty-diversity-and-engagement-promise/15712467-1-eng-GB/Virtual-influencers-super-exciting-space-says-WGSN-with-beauty-diversity-and-engagement-promise.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/21/beauty-nfts-brands-can-use-nfts-to-reinforce-connection-with-super-fans/15463294-1-eng-GB/Beauty-NFTs-Brands-can-use-NFTs-to-reinforce-connection-with-super-fans.jpg)
![Three decades of gaming have proven that consumers want escapism, so beauty can and should follow suit [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/30/metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-swipe-back/15457420-1-eng-GB/Metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-Swipe-Back.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Care-taking; fluid states; provoking protopias; people-power shifts; democra-sized; and code-breaking are WGSN's six 'big ideas' set to shape beauty in 2024 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/18/wgsn-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends/15426562-1-eng-GB/WGSN-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends.jpg)
![Beauty has an opportunity to shake-up the market and instil joy across categories, according to Beautystreams [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/11/beautystreams-future-view-2022-2027-beauty-trends-centre-around-joy-ethics-gender-freedom-and-metaverse/15406555-1-eng-GB/Beautystreams-Future-View-2022-2027-beauty-trends-centre-around-joy-ethics-gender-freedom-and-metaverse.jpg)
![LG Household & Healthcare is the latest beauty company to dabble in the NFT craze, but one expert is questioning the future of beauty NFTs when considering the grand scheme of the metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-nft-what-is-the-endgame-for-non-fungible-beauty-in-the-metaverse/13333129-1-eng-GB/Beauty-NFT-What-is-the-endgame-for-non-fungible-beauty-in-the-metaverse.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
