Metaverse

The future of beauty tech is here! Sephora, Shiseido and Orveon share 5-year visions

19-Sep-2022 By Kacey Culliney

Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.

Meta: 2022 marks ‘the start of the beginning’ for the metaverse

13-Sep-2022 By Kacey Culliney

Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

25-Aug-2022 By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

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The beauty metaverse: ‘We are at the beginning of something that is huge’

25-Jul-2022 By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

A 'continued evolution': The rise of 3D beauty making over cosmetics

27-Jun-2022 By Natasha Spencer-Jolliffe

From digitalisation to virtualisation, beauty and personal care brands are capturing consumers by delving deeper into the 3D sphere.

‘Surprise and delight’: Beauty brands can use NFTs to reinforce connection with ‘super fans’

21-Jun-2022 By Amanda Lim

Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.

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Beauty ‘escapism’ in the metaverse: ‘Why recreate reality when you can bend the laws of physics?’

30-May-2022 By Lynda Searby

Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.

Four 2024 beauty ‘personas’ to watch: Think zero-effort, avatars and hyper-realness, says WGSN

25-May-2022 By Kacey Culliney

The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.

Community, mindset and creativity: Estée Lauder, L’Oréal and Coty discuss future of the metaverse

19-May-2022 By Kacey Culliney

Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.

WGSN beauty ‘big ideas’ in 2024: Care culture, phygital, protopias, people power, accessibility and creativity

18-May-2022 By Kacey Culliney

As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...

‘Joyology’ set to define future beauty trends until 2027: Beautystreams

11-May-2022 By Kacey Culliney

Products, categories and concepts that instil a sense of positivity and joy will hold a critical place in the future of beauty as consumers crave deeper, more meaningful engagement with the category, says Beautystreams.