Metaverse

The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]

Beauty 4.0 forecast: 7 trends to watch in beauty tech before 2027

By Lynda Searby

Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

Beauty tech 2022 trends from Mintel include metaverse, NFTs, blockchain and device innovation

Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe

The future of beauty tech? The metaverse, NFTs and blockchain, says Mintel

By Kacey Culliney

Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.

Spotlight

L'Oréal has unveiled two prototype smart makeup application devices - one for lipstick and another for brows - both designed to make the category more inclusive and accessible [Getty Images] Smart beauty: L’Oréal and J&J unveil CES 2023 ‘inclusive’ tech innovations The European-wide industry initiative is focused on three key areas - climate, nature and packaging - with a series of goals, guidelines and tools available to companies throughout the value chain [Getty Images] ‘Collective action’: Cosmetics Europe unveils industry eco initiative Commit for Our Planet More consumers worldwide have companion animals in today's 'touch deprived' society, and so pet care will continue to rise in importance [Getty Images] Horizon beauty trends: Pet care, lab-grown ingredients and skin care cycles Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images] Weleda R&D chief: ‘We’re trying to switch our way of innovating’ Unilever's invention features a cleansing wash-off step with a composition comprising high levels of water-soluble UVA and UVB sunscreens [Getty Images] Cleanser + cream: Unilever files patent on two-step SPF protection A number of retailers have introduced ethical beauty schemes with in-house standards outlining ingredients allowed and disallowed, as well wider environmental requirements [Getty Images] ‘Retailers have got more involved' in ethical beauty – Ecovia Intelligence L'Oréal is heavily invested in advancing UV protection offerings, including for consumers with dark skin phototypes [Getty Images] L’Oréal CEO: Daily UV protection to be 'one of the important growth drivers in the future’ A beauty citizen could be considered 'an individual who is conscious of their role in society and is keen to protect the beauty of nature as to improve their own sense of beauty' [Getty Images] B Corp Beauty Coalition: Industry must drive concept of ‘beauty citizens’ Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images] Beauty industry must avoid ‘menowashing’, warn experts Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images] Meta: 2022 marks ‘the start of the beginning’ for the metaverse

Follow us

Most popular News

Products

View more

Webinars

On-demand webinars

Featured Suppliers

All suppliers