The founder of Rhone Skincare says apathy is the main challenge in men's skin care, emphasising the need to highlight the importance of quality products over cheaper generic alternatives.
According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.
The brand’s multi-functional approach to protective skin care products for men hopes to serve ‘as part of a culture shift in which skin care for men is a staple and not an afterthought.’
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Danish startup Operators Skincare has developed a line of sun care products to withstand extreme conditions and highly active lifestyles experienced by military personnel and cater to needs in outdoor adventure sports.
Health and wellness continue to drive the men’s personal care and grooming categories, but consumers don’t feel there are enough tailored products on subscription services, finds GlobalData.
![Rhone Skincare founder says education needed to help male consumers understand the importance of quality products over generic alternatives. [Rhone Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/men-s-skin-care-rhone-founder-says-biggest-challenge-is-apathy-not-resistance/17512516-1-eng-GB/Men-s-skin-care-Rhone-founder-says-biggest-challenge-is-apathy-not-resistance.png)
