Men's Beauty

EXCLUSIVE IN-DEPTH ANALYSIS

How to win over… the modern male beauty and personal care consumer

22-Aug-2022 By Amanda Lim

Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

‘Half a step ahead’: FIVEISM x THREE outlines post-COVID market expansion plans to tap into growing men’s beauty market

17-Jun-2022 By Amanda Lim

Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.

Something to crow about: Shiseido research shows men form crow’s feet wrinkles more than 10 years earlier than women

08-Dec-2021 By Amanda Lim

A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.

Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI

02-Dec-2021 By Kacey Culliney

Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.

Ticking all the boxes: Shakeup Cosmetics expands into skincare with intuitive multitasking launches

28-Oct-2021 By Amanda Lim

Shakeup Cosmetics has expanded its line-up with two new skin care offerings that were developed to meet the needs and concerns of the busy modern male.

L’Oréal Prada tie-up to create ‘code-disrupting’ global beauty brand: Exec

23-Sep-2021 By Kacey Culliney

Beauty major L’Oréal and luxury fashion house Prada are driving international noise around their first fragrance launch – an innovation that marks the first of many designed to build out a highly competitive global beauty brand, an executive says.