According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.
Shakeup Cosmetics has revealed its major expansion hopes after launching in 170 Boots brick-and-mortar stores with its hybrid skincare-colour cosmetics range.
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.
A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Shakeup Cosmetics has expanded its line-up with two new skin care offerings that were developed to meet the needs and concerns of the busy modern male.
Beauty major L’Oréal and luxury fashion house Prada are driving international noise around their first fragrance launch – an innovation that marks the first of many designed to build out a highly competitive global beauty brand, an executive says.
![FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates. [FIVEISM x THREE]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fiveism-x-three-outlines-post-covid-market-expansion-plans-to-tap-into-growing-men-s-beauty-market/15490187-1-eng-GB/FIVEISM-x-THREE-outlines-post-COVID-market-expansion-plans-to-tap-into-growing-men-s-beauty-market.jpg)
![Shiseido has discovered evidence that men tend to form crow's feet more than a decade earlier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/08/shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women/13047221-1-eng-GB/Shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![Shakeup Cosmetics has expanded its line-up with two new skin care offerings. [Shakeup Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shakeup-cosmetics-expands-into-skincare-with-intuitive-multitasking-launches/12924171-1-eng-GB/Shakeup-Cosmetics-expands-into-skincare-with-intuitive-multitasking-launches.jpg)
![The first product launch out of the long-term license agreement between L'Oréal and Prada is men's fragrance brand Luna Rossa Ocean [Image: L'Oréal/Prada Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/23/l-oreal-prada-license-agreement-launches-luna-rossa-ocean-eyes-global-beauty-push/12849852-1-eng-GB/L-Oreal-Prada-license-agreement-launches-Luna-Rossa-Ocean-eyes-global-beauty-push.png)
