Logistical challenges and energy struggles are plaguing smaller independent beauty brands such as Shakeup Cosmetics, which says it is doing as much as it can not to pass on rising costs to its consumers.
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
UK startup The Fellowship has developed a line of inclusive personal care products aimed at overturning outdated masculine ideals and supporting men to take care of their health and wellbeing.
UK-based male beauty brand Shakeup Cosmetics sees ‘huge potential’ for the brand in China where it is going toe-to-toe with heavyweight brands like Chanel and Tom Ford.
British male makeup brand War Paint For Men has partnered with global fashion chain Reiss in the UK and US in a move its CEO says will provide important brand exposure and capture new interest.
US male grooming brand Manscaped has expanded into the European Union, initially online via its own website and Amazon but over time it will look to secure a brick-and-mortar retail presence, it says.
Japanese male skin care brand Bulk Homme faces a more challenging European entry after delays and changes owing to the ongoing coronavirus (COVID-19) crisis, its chief global officer says.
US below-the-waist grooming brand Manscaped has launched into the UK as part of its wider global expansion, targeting British millennial males – a group it says are way ahead in the ‘manscaping’ trend.
UK Indie brand War Paint is on a mission to overhaul stigma attached to make-up for men and mainstream its products, by-passing gender-neutral concepts and pushing a ‘by men, for men’ message.
Health and wellness continue to drive the men’s personal care and grooming categories, but consumers don’t feel there are enough tailored products on subscription services, finds GlobalData.
![Logistical challenges and energy struggles are plaguing indie brands like Shakeup Cosmetics. [Shakeup Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/indie-beauty-brands-weighed-down-by-increasing-costs-and-logistical-issues/15954104-1-eng-GB/Indie-beauty-brands-weighed-down-by-increasing-costs-and-logistical-issues.jpg)
![The psychology of fragrance is a fascinating field, throwing up important questions around how gender and cultural background might influence consumer perceptions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/20/fragrance-psychology-shows-same-male-female-responses-with-nuanced-perceptions-based-on-culture-cognitive-associations/15868538-1-eng-GB/Fragrance-psychology-shows-same-male-female-responses-with-nuanced-perceptions-based-on-culture-cognitive-associations.jpg)
![Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products/15739236-1-eng-GB/Givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products.jpg)
![The Fellowship soft launched last month with a full launch scheduled for September of its natural personal care range aimed at empowering men [Image: Free The Birds/The Fellowship]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/men-s-grooming-brand-the-fellowship-launches-natural-personal-care-range-and-eyes-expansion/12682339-1-eng-GB/Men-s-grooming-brand-The-Fellowship-launches-natural-personal-care-range-and-eyes-expansion.jpg)
