Male Beauty

Indie brand The Fellowship aims to overturn stigma in men’s grooming

27-Jul-2021 By Kacey Culliney

UK startup The Fellowship has developed a line of inclusive personal care products aimed at overturning outdated masculine ideals and supporting men to take care of their health and wellbeing.

‘Second nature’: UK-based, Beijing-born twins taking on major brands in China’s male beauty category

25-Mar-2021 By Amanda Lim

UK-based male beauty brand Shakeup Cosmetics sees ‘huge potential’ for the brand in China where it is going toe-to-toe with heavyweight brands like Chanel and Tom Ford.

War Paint For Men targeting the ‘new male beauty consumer’ in Reiss tie-up

24-Nov-2020 By Kacey Culliney

British male makeup brand War Paint For Men has partnered with global fashion chain Reiss in the UK and US in a move its CEO says will provide important brand exposure and capture new interest.

‘Pivotal launch’: US male grooming brand Manscaped launches into EU

05-Nov-2020 By Kacey Culliney

US male grooming brand Manscaped has expanded into the European Union, initially online via its own website and Amazon but over time it will look to secure a brick-and-mortar retail presence, it says.

Bulk Homme forced into digital-first Europe expansion – it’s ‘quite a challenge’, says exec

03-Jul-2020 By Kacey Culliney

Japanese male skin care brand Bulk Homme faces a more challenging European entry after delays and changes owing to the ongoing coronavirus (COVID-19) crisis, its chief global officer says.

A ‘manscaping’ movement? UK ‘prime’ for groin grooming growth, says Manscaped founder

01-Apr-2020 By Kacey Culliney

US below-the-waist grooming brand Manscaped has launched into the UK as part of its wider global expansion, targeting British millennial males – a group it says are way ahead in the ‘manscaping’ trend.

War Paint founder: We want to mainstream men's make-up ‘everywhere in retail’

22-Jan-2020 By Kacey Culliney

UK Indie brand War Paint is on a mission to overhaul stigma attached to make-up for men and mainstream its products, by-passing gender-neutral concepts and pushing a ‘by men, for men’ message.

Gender gap? Men’s personal care lacking in health and beauty subscriptions

05-Sep-2019 By Kacey Culliney

Health and wellness continue to drive the men’s personal care and grooming categories, but consumers don’t feel there are enough tailored products on subscription services, finds GlobalData.