Kantar Worldpanel

Mass beauty brands should be treating environmentally-friendly packaging as part of their core brand identity, it shouldn’t just be a niche launch at the top end of the range (Getty Images)

The eco beauty package: ‘Mass brands need to step up more’

By Kacey Culliney

Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.

Fragrances represent 75% of Spanish luxury beauty spend - Getty Images

Fragrances core behind ‘loyal’ luxury beauty in Spain

By Kacey Culliney

Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.

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