Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Despite initial stockpiling of many fast-moving consumer goods (FMCGs) at the start of the coronavirus crisis, subsequent usage patterns reveal many consumers are disengaging from colour cosmetics, fragrances and styling – discretionary categories that...
Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.
Western Europe has the highest number of consumers consistently working to reduce plastic waste, with many opting for reusable beauty products or those without plastic packaging, finds Kantar Worldpanel.
Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look