Influencers

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

The boom in social media and video platforms like Instagram, Facebook and TikTok and work with influencers means cosmetic companies have much more to monitor around product claims [Getty Images]

Cosmetic claims in a digital age: The regulations brands must navigate

By Tjaša Grum, CE.way Regulatory Consultants

Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.

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