Aussie skin care brand Plendi adopts a single-product strategy to navigate the challenges of cosmetics start-ups in the local market, including competition with big players and cost concerns.
Trends like ‘category inclusion,’ ‘price accessibility,’ and ‘elimination of ageism in marketing’ are gaining traction in the cosmetics and personal care product industries to better meet consumer needs for more diverse and inclusive product offerings.
UK skincare brand I Am Proud has detailed how it has carved out a cult following with its inclusive branding that resonates with Gen Z consumers, as well as revealing that the US is its next major expansion target.
The number of poly-origin citizens continues to rise worldwide, and beauty has a duty to shift discourse and improve product development to cater to subsequent evolving needs, say experts.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.
The inclusiveness of beauty – internally and externally – will continue to be key in 2023 and industry must remain open in its communication on the matter, says the director-general of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).
Following many milestones and achievements in 2022, the British beauty sector is bracing for a turbulent trading period ahead that it plans to tackle collaboratively, says the CEO of the British Beauty Council.
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
International beauty major The Estée Lauder Companies and French luxury fashion house Balmain have entered into a license agreement to collaboratively develop and launch an inclusive prestige beauty line next year.
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
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To fill gaps in demand for inclusive beauty ingredients, BASF has launched an accelerator to focus on indies hoping to make inclusive and diverse personal care products.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
UK high street cosmetics brand Lottie London is expanding fast, developing trend-forward beauty items inspired by social media buzz amongst its Gen Z target audience, its founder says.
L’Oréal couture brand Valentino has launched its first makeup collection in Dubai and Seoul airports, laying the path for a strong return to beauty travel retail for the conglomerate, an executive says.
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
Beauty and personal care products that are inclusive with neutral messaging will firmly take centre stage as the new standard in skin care and makeup, likely prompting a retail re-think in coming months, according to GlobalData.
British indie brand Five Dot Botanics has secured listings with The Hut Group on two of its mass beauty sites Lookfantastic and Mankind – a move set to take the natural, minimalist skin care conversation mainstream, its founder says.
Beauty inclusivity has soared into the spotlight in recent years and whilst many brands have changed advertising, upgraded product formulations and shifted social messaging, it remains a complex area to navigate, says a consumer analyst at GlobalData.
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High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and...
L’Oréal’s D2C personalised hair colour company Color & Co took years to develop and plans are now in place to drive it further into the digital beauty world, says the head of L’Oréal’s Tech Incubator.
Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
Personalised beauty must be inclusive and far-reaching, with tech that provides unrivalled precision, all whilst keeping sustainability front and centre, says the head of L’Oréal’s Technology Incubator.
![The beauty industry needs to understand the evolving needs of poly-origin consumers worldwide, starting at research level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/multi-roots-beauty-in-2023-needs-science-and-research-backing-says-l-oreal-and-beautystreams/16273894-1-eng-GB/Multi-roots-beauty-in-2023-needs-science-and-research-backing-says-L-Oreal-and-Beautystreams.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
![Continuing to develop 'products for everyone' in beauty, irrespective of social class, ethnicity or ability, but also make industry accessible for all as a career, will be key in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/16/cosmetic-toiletry-and-perfumery-association-ctpa-says-inclusivity-to-remain-key-for-beauty-in-2023/16086911-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-says-inclusivity-to-remain-key-for-beauty-in-2023.jpg)
![The British Beauty Council will be supporting industry members in 2023 amidst the ongoing cost of living crisis, political uncertainties and continued need to drive sustainable change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/british-beauty-council-2022-report-outlines-challenges-ahead-for-beauty-industry-and-2023-goals/16052048-1-eng-GB/British-Beauty-Council-2022-report-outlines-challenges-ahead-for-beauty-industry-and-2023-goals.jpg)
![The collaborative campaign is being spearheaded by a new education program designed to help game creators reflect real-life diversity and avoid contributing to stereotypes and biases in design [Image: Unilever/Dove]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/dove-launches-real-beauty-in-gaming-campaign-to-push-diversity-in-games-and-educate-game-creators/15879281-1-eng-GB/Dove-launches-Real-Beauty-in-Gaming-campaign-to-push-diversity-in-games-and-educate-game-creators.jpg)
![Balmain Beauty aims to offer a prestige 'beauty for all' experience, drawing inspiration from the spirit of the French fashion house brand [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/27/estee-lauder-balmain-beauty-2024-launch-after-license-agreement/15800223-1-eng-GB/Estee-Lauder-Balmain-Beauty-2024-launch-after-license-agreement.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![Lottie London most recently teamed up with My Little Pony, developing a line of beauty products and tools ahead of the 2021 film launch [Image: Lottie London]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/lottie-london-says-quick-innovation-inclusivity-and-sustainability-key-for-gen-z-consumers/12992707-1-eng-GB/Lottie-London-says-quick-innovation-inclusivity-and-sustainability-key-for-Gen-Z-consumers.jpg)
![The Valentino Beauty makeup collection features a range of bold lipsticks and fun compacts designed to appeal to all genders, ages and cultures [Image: L'Oréal Travel Retail/Valentino]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/12/valentino-beauty-launches-inclusive-makeup-line-in-dubai-and-seoul-airports/12918733-1-eng-GB/Valentino-Beauty-launches-inclusive-makeup-line-in-Dubai-and-Seoul-airports.jpg)
![Push for progress; embracing frugality; mastering wellbeing; tech-ceptance; and intentional community are WGSN's 'big ideas' set to influence beauty over the next two years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/24/wgsn-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech/12851202-1-eng-GB/WGSN-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech.jpg)
![Gender-neutral products and branding will take over from 'unisex' offerings, targeting specific skin and lifestyle needs that hold wider appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/21/gender-neutral-beauty-to-become-central-in-skin-care-makeup-says-globaldata/12665963-1-eng-GB/Gender-neutral-beauty-to-become-central-in-skin-care-makeup-says-GlobalData.jpg)
