Holistic Beauty

Consumer expectations on how beauty can fulfil wider wellness needs have risen and brands need to follow fast and effectively (Getty Images)

Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

Mintel: Total wellness now ‘integral’ to beauty routines

By Kacey Culliney

Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.

Products that empower consumers to transition peacefully from day to night during pandemic living will see an uptick in the coming months - think sleep prep body care and soothing hair routines (Getty Images)

Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

'Twilight beauty' rituals to soar amid ‘major concern’ for wellness: WGSN

By Kacey Culliney

Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.

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