A fragrance label from Singapore has released a line of hand sanitisers with prebiotics to keep up with the post-pandemic premiumisation of the hand care category.
Unilever-owned brand Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout the COVID-19 pandemic.
International beauty major L’Oréal will launch a hand care travel kit combining La Roche-Posay and Biotherm products to target post-COVID concerns around hygiene and protection whilst travelling.
Special Edition: Sustainable sourcing and waste reduction
UK indie brand Beauty Kitchen has launched a refillable organic hand sanitiser spray, providing an alternative to single-use plastic products it says are littering the market during the ongoing coronavirus (COVID-19) pandemic.
Concerns over the disinfectant quality of hydroalcoholic products made by beauty firms to plug shortages during the ongoing coronavirus (COVID-19) crisis are completely unfounded and have created a false controversy, says the French Cosmetics Association...
L’Oréal will donate personal care products and hand sanitisers to frontline hospital and retail staff in the UK and Ireland, building on its European solidarity plan amid the ongoing coronavirus (COVID-19) crisis.
The UK Cosmetic, Toiletry and Perfumery Association (CTPA) has launched an online exchange portal to match and connect suppliers and producers, facilitating faster production of hand sanitisers and hygiene products during the coronavirus (COVID-19) outbreak.
![Scent Journer has released a line of hand sanitisers with prebiotics. [Scent Journer]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/scent-journer-develops-prebiotic-hand-sanitisers-to-keep-up-with-post-covid-premiumisation/15912644-1-eng-GB/Scent-Journer-develops-prebiotic-hand-sanitisers-to-keep-up-with-post-COVID-premiumisation.jpg)
![Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout COVID-19. [Lifebuoy]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/06/product-innovation-and-aggressive-marketing-key-for-success-post-covid-19-unilever-s-lifebuoy/12332246-3-eng-GB/Product-innovation-and-aggressive-marketing-key-for-success-post-COVID-19-Unilever-s-Lifebuoy.jpg)
