Genderless Beauty

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2021 – think inclusive, tech-driven and green… (Getty Images)

A year of renewal? Top 5 EMEA beauty trends to watch in 2021

By Kacey Culliney

Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.

Spotlight

Since the 2013 EU Cosmetic Regulation ban on animal testing for cosmetic ingredients and cosmetic products, researchers found 63 REACH dossiers for cosmetic-only ingredients still conducted in vivo testing [Getty Images] Cosmetics Regulation versus REACH: Study demonstrates EU in vivo testing regulation ‘conflict’ Skin Microbiome 2021 Cosmetics Design trends webinar with Beiersdorf, Labskin, Sequential Skin and Hint Futurology The skin microbiome brainstorm: Tech, claims and trend-driven NPD By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images] Beautiful bounce back? Online to fuel 50% of global health and beauty sales growth by 2026 The European Commission is embarking on an overview of current legislations and practices in place in cosmetics, with some revisions planned, but there will be no significant changes made right now to the governing EU Cosmetics Regulation 1223/2009 [Getty Images] EC official: No ‘major overhaul’ of Cosmetics Regulation planned under European Green Deal Beauty Kitchen has launched a range of three vitamin gummies under a new business Vitamin Kitchen - setting out to bring health, beauty and wellbeing closer together [Image: Beauty Kitchen/Vitamin Kitchen] Beauty Kitchen launches Vitamin Kitchen: Founder says ‘carbon positive’ microalgae R&D advancing From safety-first thinking to support local shopping, CosmeticsDesign-Europe takes you through nine ways beauty consumption changed during COVID-19 this year (Getty Images) Trend reflections: 9 ways COVID-19 changed beauty consumption in 2020 Developing sustainable black packaging perceived 'acceptable' in colour for premium beauty products has not been easy but Unilever says a multilayer technique and post-consumer resins had worked well [Getty Images] Waste not: Unilever files patent on coloured post-consumer resin beauty packaging Beauty trends 2021 by CosmeticsDesign global editors 15 global beauty trends to watch in 2021: From CosmeticsDesign’s Editors The immunity concept in beauty holds huge potential across topicals and ingestibles, with some clear pathways available to move successfully forward [Getty Images] Immunity & beauty has a 'very promising future' but less claims, more science needed – experts The New Science Programme will be coordinated by a central advisory board and aims to drive forward non-animal safety assessment capabilities, regulatory use of these alternatives, and education and training across industry [Getty Images] ‘Unique’ for cosmetics: Animal-free safety assessment New Science Programme to launch in 2022 #tiktokmademebuyit rises fast in beauty as TikTok users and creators engage and learn more #tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush

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