UK-headquartered indie brand TAKK is on a mission to carve out a new way of beauty consumption, minimising choice via genderless, simplified ranges via subscription.
International beauty major The Estée Lauder Companies and French luxury fashion house Balmain have entered into a license agreement to collaboratively develop and launch an inclusive prestige beauty line next year.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
French direct-to-consumer cosmetics startup Typology is only 18 months old but growing up fast in a hyper-competitive cosmetics scene it has vowed to ‘demystify’ with minimalist ingredient lists and a matching genderless aesthetic.
Monroe Skincare is primed to re-launch this summer after an extensive facelift from two beauty moguls who have morphed the brand into a simple, shareable and genderless skin care range.
![TAKK offers a range of simple and genderless bathroom essentials via its online subscription service, including hand soap, shower gel, toothpaste and shaving gel [Image: TAKK]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/28/indie-beauty-brand-takk-wants-to-tackle-choice-overload-with-essentials-range-and-subscriptions/15894155-1-eng-GB/Indie-beauty-brand-Takk-wants-to-tackle-choice-overload-with-essentials-range-and-subscriptions.jpg)
![Balmain Beauty aims to offer a prestige 'beauty for all' experience, drawing inspiration from the spirit of the French fashion house brand [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/27/estee-lauder-balmain-beauty-2024-launch-after-license-agreement/15800223-1-eng-GB/Estee-Lauder-Balmain-Beauty-2024-launch-after-license-agreement.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates. [FIVEISM x THREE]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fiveism-x-three-outlines-post-covid-market-expansion-plans-to-tap-into-growing-men-s-beauty-market/15490187-1-eng-GB/FIVEISM-x-THREE-outlines-post-COVID-market-expansion-plans-to-tap-into-growing-men-s-beauty-market.jpg)
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![L'Oréal is heavily invested in advancing UV protection offerings, including for consumers with dark skin phototypes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/uv-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-l-oreal-ceo/15884636-1-eng-GB/UV-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-L-Oreal-CEO.jpg)
![Industry is going to have to turn showering on its head with new ways of washing, smart product concepts and more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/15/beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-hint-futurology-founder/15944933-11-eng-GB/Beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-Hint-Futurology-founder.jpg)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![The animal welfare charity hopes its REACH revision proposal drives wider uptake and acceptance of animal-free new approach methodologies (NAMs) for cosmetics safety assessment [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/26/humane-society-international-reach-revision-proposal-calls-for-echa-procedural-technical-and-structural-change/15885212-1-eng-GB/Humane-Society-International-REACH-revision-proposal-calls-for-ECHA-procedural-technical-and-structural-change.jpg)
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/10/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm/15837311-1-eng-GB/Menopause-beauty-and-wellbeing-CosmeticsDesign-Europe-NutraIngredients-expert-webinar-future-brainstorm.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/15/watch-beauty-trends-2022-global-cosmetic-insights-from-cosmeticsdesign/13094848-1-eng-GB/WATCH-Beauty-trends-2022-Global-cosmetic-insights-from-CosmeticsDesign.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)