Ecommerce

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Coty takes KylieSkin ecommerce overseas

By Deanna Utroske

D2C beauty is everything in 2020. So cosmetics, personal care, and fragrance brands of every size are investing and expanding to get in front of consumers online. And that’s just what Coty is doing with KylieSkin in 4 new markets.

© Getty Images \ (metamorworks)

Interparfums invests in ecommerce

By Deanna Utroske

On Wednesday, the fragrance maker announced having signed a strategic agreement with Divabox, the company that owns the Origines-parfums beauty ecommerce platform. It’s an investment deal that brings e-retail to Interparfums.

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