Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
UK retail giant Tesco has extended its partnership with TerraCycle spin-off Loop to roll out in-store dedicated fixtures offering a range of consumer goods in durable, waste-free packaging designed to be returned, industrially cleaned and reused.
A robust global recycling market is a long way off and will need favourable macro-economic changes, fast-paced industry innovation and wider engagement from all stakeholders in the supply chain, says the CEO of TerraCycle.
Personal care major Unilever is ramping up its refill and reuse trials in UK retailers, adding a ‘return on the go’ system for convenient in-store collection and return of pre-filled stainless-steel bottles across key brands.
UK startup Fussy has developed a line of refillable plant-based deodorants packed in modern, durable containers that aim to create fresh appeal in bathroom sustainability, its founders say.
Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen
Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
Consumers are edging deeper into the idea of durable and reusable formats, presenting key opportunities for cosmetic and personal care innovation, says the business development manager at TerraCycle Europe.
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![Tesco has now established dedicated reuse fixtures across ten UK stores offering a range of waste-free food, drink and personal care items, designed to be returned in-store [Image: Tesco]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/13/tesco-extends-terracycle-loop-reuse-partnership-to-10-stores-across-uk/12814259-1-eng-GB/Tesco-extends-TerraCycle-Loop-reuse-partnership-to-10-stores-across-UK.jpg)
![Extended Producer Responsibility (EPR) schemes and reuse models will be vital if beauty, and other industries, are to improve current recycling systems and push towards a circular economy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/23/circular-beauty-needs-reuse-models-and-extended-producer-responsibility-schemes-says-terracycle-ceo/12586309-1-eng-GB/Circular-beauty-needs-reuse-models-and-Extended-Producer-Responsibility-schemes-says-TerraCycle-CEO.jpg)
![Unilever will continue to upscale its 'refill on the go' trials where consumers can fill up stainless-steel bottles at refill stations but it will also trial in-aisle prefilled bottles to see if uptake is better [Image: Unilever]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/16/unilever-expands-refill-and-reuse-trials-in-uk-in-partnership-with-beauty-kitchen-return.refill.repeat/12569802-1-eng-GB/Unilever-expands-refill-and-reuse-trials-in-UK-in-partnership-with-Beauty-Kitchen-Return.Refill.Repeat.jpg)
