Digital-first strategies, subscription models, viral social media campaigns and celebrity CEOs mean these fresh faced beauty brands are taking advantage of the industry’s recession-resistant growth.
European color cosmetics brand Catrice Cosmetics has announced a shake-up to its retail strategy for 2022, with the company focusing on making it products available only through its own website and via Amazon.
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
