Data

Superior products, data-driven claims and customer segmentation vital to turn R&D into sales success

13-Dec-2022 By Hui Ling Dang

Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.

End of an era? Lush social media shutdown part of wider beauty shift, says expert

06-Jan-2022 By Kacey Culliney

The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.

Retail expert: Unified commerce, data connectivity and the metaverse to be future for beauty

06-Dec-2021 By Kacey Culliney

Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.

Quantitative to qualitative: ‘Smart data’ the future of beauty sampling

23-Aug-2021 By Natasha Spencer

Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...