The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Beauty samples continue to be key in consumer purchasing decisions, but how these are brought to the consumer needs to change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/08/23/beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-samplicity/12759116-1-eng-GB/Beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-Samplicity.jpg)
![LVMH-owned Parfums Christian Dior is focusing sustainability efforts on regenerative agriculture and slashing carbon emissions, among other goals [Image: Parfums Christian Dior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/19/lvmh-parfums-christian-dior-beauty-as-a-legacy-2030-sustainability-plan-highlights-flowers-collaboration/15610679-1-eng-GB/LVMH-Parfums-Christian-Dior-Beauty-as-a-Legacy-2030-sustainability-plan-highlights-flowers-collaboration.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![Unilever has been working on the skin microbiome since 2003 and has more than 100 patents and peer-reviewed publications on the topic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/unilever-talks-skin-microbiome-innovation-investment-and-opportunities-in-beauty/15562634-8-eng-GB/Unilever-talks-skin-microbiome-innovation-investment-and-opportunities-in-beauty.jpg)
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/15/watch-beauty-trends-2022-global-cosmetic-insights-from-cosmeticsdesign/13094848-1-eng-GB/WATCH-Beauty-trends-2022-Global-cosmetic-insights-from-CosmeticsDesign.jpg)
![CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2022 - think skin, menopause and innovative retail [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/21/beauty-trends-2022-emea-region-include-skin-health-menopause-and-refills-says-cosmeticsdesign-europe/13112961-1-eng-GB/Beauty-trends-2022-EMEA-region-include-skin-health-menopause-and-refills-says-CosmeticsDesign-Europe.jpg)
![Downstream users of chemicals, including beauty and personal care manufacturers, will start to face challenges if the chemical toolbox shrinks and a zero-tolerance approach is taken on non-compliance [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/european-green-deal-chemicals-strategy-for-sustainability-beauty-and-cosmetics-impact-significant/13097923-1-eng-GB/European-Green-Deal-Chemicals-Strategy-for-Sustainability-beauty-and-cosmetics-impact-significant.jpg)
![Collaboration and partnerships will be needed throughout the entire supply chain for beauty to truly transform into circular business models moving forward [Image: Albéa Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/14/circular-beauty-must-be-priority-for-entire-supply-chain-says-albea-group-ceo/13314379-1-eng-GB/Circular-beauty-must-be-priority-for-entire-supply-chain-says-Albea-Group-CEO.jpg)
