Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.
International beauty major L’Oréal has developed a digital system that analyses protein biomarkers in the skin and predicts trends likely to be experienced because of these, enabling highly customised formulations and more suitable product recommendations.
International beauty major L’Oréal is set to launch a digital version of the shade finder technology behind its customised foundation Le Teint Particulier by Lancôme – a move it says will broaden access to this inclusive beauty offering.
Special Edition: Personalised Beauty in a Digital Revolution
International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.
Special Edition: Personalised Beauty in a Digital Revolution
Precision-applied foundation, colour-matched lipstick and 3D printed makeup sheets are just some of the innovations set to shape the future of personalised colour cosmetics, says the director of beauty at WGSN.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.
Specialty chemicals major BASF wants to develop more customised personal care products for African skin types and its latest efficacy study shows promise for its active ingredient on oily skin.