South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
The global COVID-19 pandemic and ongoing climate crisis has bolstered demand for vegan topical and ingestible cosmetics as consumers look to improve consumption patterns beyond food, finds a review.
This year’s in-cosmetics Formulation Summit will offer cutting-edge insight and scientific analysis of personalised beauty, examining how brands need to respond to keep pace with rapid change.