Cruelty-Free

'Our aspiration is to build not just the best beauty company in the world, but the best beauty company for the world,' says Natura & Co group CEO Roberto Marques (Getty Images)

The future of a Natura-Avon beauty powerhouse?

By Kacey Culliney

Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.

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