The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
A round-up of CosmeticsDesign-Europe’s most-read news from August 2021 shows interest in the most popular beauty brands on TikTok, Unilever’s patent on post-consumer resin coloured packaging, and The Hut Group’s acquisition of Cult Beauty.
Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.
Manufacturers should pull back on making strong claims and focus more on consumer education, holistic health and wellness concepts and ingredient innovation when addressing immunity in the beauty and personal care space, say experts.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2020 shows significant interest in Watsons expanding into the Middle East and experts discussing cosmetic claims, natural beauty and green chemistry.