Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
Despite initial stockpiling of many fast-moving consumer goods (FMCGs) at the start of the coronavirus crisis, subsequent usage patterns reveal many consumers are disengaging from colour cosmetics, fragrances and styling – discretionary categories that...
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
As the world watches and waits for the Coronavirus recovery to begin, tech makers, beauty retailers, and multinationals are innovating contactless sampling and selling strategies.
The ongoing global coronavirus (COVID-19) pandemic has overturned life as we know it and given rise to the longest period of consumption reappraisal in more than 20 years, which will have a lasting impact, says an expert consultant.
The ongoing coronavirus pandemic has created a seismic shift in living and shopping habits worldwide and beauty has borne a significant brunt of this shopper shake-up, says a retail expert.
The Italian Trade Agency partners with legacy and startup brands across categories to help bring the best and latest in Italian cosmetics, personal care, and grooming innovation to consumers here in the States.
High levels of contamination found in used make-up indicates a need for industry to improve consumer communication on the use and upkeep of these products, a scientist says.
Friday in New York City, Cosmetic Executive Women hosted the 3rd annual Connected Consumer conference, bringing together more than 20 digital technology experts and 700+ attendees for a half-day of knowledge sharing and networking.
Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.
Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.
International beauty products retailer, Sally Beauty, engages with platform technology provider, Service Management Group (SMG), to launch customer experience management programme.
