Consumer Behavior

ITA helps Italian Beauty win in the US market

CD Buzz Video

ITA helps Italian Beauty win in the US market

By Deanna Utroske

The Italian Trade Agency partners with legacy and startup brands across categories to help bring the best and latest in Italian cosmetics, personal care, and grooming innovation to consumers here in the States.

Fragrances represent 75% of Spanish luxury beauty spend - Getty Images

Fragrances core behind ‘loyal’ luxury beauty in Spain

By Kacey Culliney

Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.

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