A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
DTC ecommerce company ESW’s recent Global Voices survey reveals ‘environmentally conscious packaging,’ a deal-breaker for younger demographics, and awareness of greenwashing continues to increase, among other findings.
As consumer spend on cosmetic and PBC products continues to rise despite spend decreases in other CPG areas, understanding Artificial Intelligence (AI) and Augmented Reality (AR) tech trends and innovations in influencing the consumer purchasing behavior...
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Despite initial stockpiling of many fast-moving consumer goods (FMCGs) at the start of the coronavirus crisis, subsequent usage patterns reveal many consumers are disengaging from colour cosmetics, fragrances and styling – discretionary categories that...
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
The ongoing global coronavirus (COVID-19) pandemic has overturned life as we know it and given rise to the longest period of consumption reappraisal in more than 20 years, which will have a lasting impact, says an expert consultant.
The Italian Trade Agency partners with legacy and startup brands across categories to help bring the best and latest in Italian cosmetics, personal care, and grooming innovation to consumers here in the States.
Friday in New York City, Cosmetic Executive Women hosted the 3rd annual Connected Consumer conference, bringing together more than 20 digital technology experts and 700+ attendees for a half-day of knowledge sharing and networking.
Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.