Consumer Behavior

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

ITA helps Italian Beauty win in the US market

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ITA helps Italian Beauty win in the US market

By Deanna Utroske

The Italian Trade Agency partners with legacy and startup brands across categories to help bring the best and latest in Italian cosmetics, personal care, and grooming innovation to consumers here in the States.

Fragrances represent 75% of Spanish luxury beauty spend - Getty Images

Fragrances core behind ‘loyal’ luxury beauty in Spain

By Kacey Culliney

Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.