Conscious Beauty

Consumers are now prioritising credentials such as safety, transparency, ethical sourcing and looking for highly-personalised beauty products (Getty Images)

Special Edition: Natural Ingredients & Claims

Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020

By Kacey Culliney

‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.

CosmeticsDesign Clean & Ethical Beauty Video Series Episode 5: From farm to face

30 MINUTE WATCH - EPISODE 5

Clean & Ethical Beauty Video Series Episode 5: From farm to face

By Deanna Utroske

In this episode, Yve-Car Momperousse of Kreyol Essence and Emma Dawes of the Soil Association talk about how important supply chains and certifications can be in the clean beauty movement. Scroll down to watch the video.

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