Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
Special Edition: INSIDE-OUT BEAUTY – THE RISE OF EDIBLES AND FUNCTIONAL INGREDIENTS
Consumers worldwide now believe a healthy appearance, hygiene and cleanliness and feeling comfortable in yourself is what defines beauty, opening plenty of opportunities for functional, efficacious and authentic innovations, according to Euromonitor International.
In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...