Community

Beauty 4.0 forecast: 7 trends to watch in beauty tech before 2027

24-Oct-2022 By Lynda Searby

Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.

Pop-up power: Beauty brands can use ‘uniquely designed spaces’ to build hype and community, says Mintel

04-Oct-2022 By Kacey Culliney

Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.

The business of Instagram: Creativity and community key to growth - execs

19-Sep-2022 By Kacey Culliney

Beauty businesses must focus on pushing creativity and building communities on Instagram to spur engagement and drive growth, according to executives of the platform.

Lush investing €5.9+m in 2022 store refits: ‘You have to be inspirational’

02-Feb-2022 By Kacey Culliney

Cosmetics major Lush will heavily invest in brick and mortar modernisation across its European store network this year, in a clear nod to the potential it sees for the high street.

WGSN ‘big ideas’ for beauty in 2023: Progress, frugality, wellbeing, tech and community to shape the future

24-Sep-2021 By Kacey Culliney

As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.

Consumer Confidence: TULA Skincare plans to spark a movement

29-Sep-2020 By Deanna Utroske

In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...