Algatechnologies is launching AstaPure 5% natural astaxanthin oleoresin and is lloking to win the category's first health claim. Image: Algatechnologies

Health claims hole fails to dampen astaxanthin growth

By Lynda Searby

Algatechnologies is targeting the food supplements sector with a new grade of natural astaxanthin oleoresin, as interest in the carotenoid as a skin, eye and heart health ingredient builds.