The beauty industry is at the start of a truly exciting era where Artificial Intelligence (AI) becomes integrated into consumer lives, presenting huge scientific and product innovation opportunities ahead, says the global VP of science and tech and Unilever.
The COVID-19 pandemic took its toll on beauty, but skin care came out stronger than ever with some key sub-categories offering plenty of innovation and growth promise in the years ahead, says WGSN.
Packaging and product designs that simplify beauty routines and reduce consumption will be key moving forward, as consumers turn to brands for help limiting impact on the planet, says WGSN.
UK beauty consumers pared down skin care routines last year, adopting minimalist, back-to-basics approaches that led to a decline in overall prestige product sales, according to the NPD Group.
Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.
Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.
![Using advanced tech to understand consumer beauty routines - showering times, water temperatures and product use - will revolutionise product development [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/08/beauty-tech-like-ai-machine-learning-and-quantum-computing-the-future-of-innovation-says-unilever-vp/16233460-1-eng-GB/Beauty-tech-like-AI-machine-learning-and-quantum-computing-the-future-of-innovation-says-Unilever-VP.jpg)
![According to fashion and beauty trend forecaster WGSN, skin care has become COVID-19's 'bright spot' with clear opportunities in concentrated active formulas, sleep-time care and underarm product innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/08/skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-wgsn/13077232-3-eng-GB/Skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-WGSN.jpg)
![Confident and simple colours will also be a key trend as consumers look more towards inclusive designs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/01/beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-wgsn/12785557-1-eng-GB/Beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-WGSN.jpg)
